On the trail of the ghost influencers, the fake “experts” who get big headlines
Journalist Rob Waugh cracked open a world of widely quoted, but nonexistent, experts. How do real humans get heard in an ecosystem that reward fast…
¡AU! Journal – Autumn 2025
Issue Two of ¡AU! Journal looks at the crisis of content theft and destruction – from pirates, hackers and ravenous AI.
Video: Content by nobody for nobody – how to survive the Gen AI bubble
Watch our discussion with Gen AI expert Graham Lovelace on the impacts of AI on the media biz – from ¡AU!s Content & IP Defense…
Video: On the trail of the ghost influencers – tracking down fake “experts”
Watch our discussion with journalist Rob Waugh on the scandal of major publications quoting people who don’t even exist – from ¡AU!s Content & IP…