LaLiga has launched a new anti-piracy awareness campaign for the 2025/26 football season. The league says that Spanish football clubs alone lose an estimated €600–700 million annually due to illegal broadcasts and that as much as 50% of online viruses are linked to illegal content.

Under the slogan “You Get Pirated Football, They Get You”, LaLiga aims to highlight that far from being a “victimless crime”, football fans who access pirated content are opening themselves up to risks which could include identity theft, fraud, device hijacking, and privacy violation.

Spain is one of Europe’s top countries for watching pirated content, especially among young audiences, according to the European Union Intellectual Property Office (EUIPO). And a 2024 report from audio-visual industry consultancy GECA said 73.2% of Spanish 18-24 years olds in Spain watch pirate SVoD content.